Digital Minimalism in 2025: Why Gen Z is Deleting Their Social Apps

A surprising cultural shift is underway. Gen Z, the generation that grew up on TikTok and Instagram, is leading a quiet retreat from social media. New data from Pew Research shows 28% of 18–24 year-olds have permanently deleted at least one major social app in the past 12 months.

The reasons cited are consistent: anxiety, time lost, and a desire for deeper real-world connection. Journaling apps, walking clubs, and reading groups are picking up the slack.